Brought in to build and lead Sony Music Norway’s first in-house creative team, establishing the department from scratch, defining its vision, and shaping a culture rooted in collaboration, experimentation, and creative excellence. The role blends strategic direction with hands-on creative leadership, balancing big-picture thinking with deep craft across design, campaigns, content, and brand development.

I turn ideas into visual worlds: art directing shoots, campaigns, and brand systems that connect emotionally with audiences. Projects range from full artist rebrands and visual identities to large-scale campaign rollouts, music videos, and digital storytelling. I’m passionate about building creative teams that thrive, mentoring designers, spotting talent, and creating an environment where people do their best work.

Beyond music, this work has strengthened my ability to build audience-driven brands that resonate across platforms and industries, grounded in understanding culture, emotion, and timing, and translating insight into visual communication that connects.

Worked in Apple’s in-house creative team in both New York and Los Angeles, shaping visual campaigns and platform content for iTunes, Apple Music, iBooks, and Podcasts. I art directed marketing initiatives across channels, from Times Square billboards for the Kygo documentary to global Podcast campaigns and a K-Pop rollout that spanned screens and shopping centers across Asia. I also contributed to editorial features, including an Apple Music piece published in Vogue.

The role blended strategy, art direction, and design across cultures and platforms, building visually distinct worlds while staying true to Apple’s precision-driven brand language. I collaborated closely with artist teams, producers, and internal stakeholders, developing creative solutions that strengthened Apple Music’s global presence.

This experience taught me how to craft audience-driven visual systems that scale, balancing detail, simplicity, and creative freedom to create work that resonates worldwide.

Worked primarily on the IBM account, transforming complex technology into clear, human stories. I art directed and designed content across platforms, from OOH and print to social, digital campaigns and video, with a strong focus on live screens and dynamic visual experiences.

I led digital and integrated campaigns in collaboration with global creative teams across Ogilvy’s network, art directed cross-platform content, and helped evolve IBM’s visual storytelling so advanced technology felt accessible, relevant, and easy to grasp.

The role taught me how to simplify complexity without losing depth, sharpening my ability to turn abstract ideas into visual narratives that resonate across audiences and platforms.

Worked on a six-month contract, primarily on the Google account, creating digital design for websites and ads and developing video concepts and executions for a Google event. I collaborated on clients including Google, Philips, and Nike, contributing to creative concepts, pitches, and deliverables across multiple briefs.

The role taught me how to work fast, solve problems under pressure, and adapt creatively across formats, sharpening my ability to deliver clear, effective ideas in a high-velocity environment.

Plaza Watch, Stockholm
Art directed and designed multiple issues of the international watch magazine. Managed typography, layouts, print-ready files, and commissioned illustrations, mock-ups, and photoshoots.

Studio Magazine, Oslo
Helped launch the publication, setting the logo, branding, grid system, visual direction, and designing the first issues of this interior magazine focused on small-space living.

Oriflame, Stockholm
Worked in-house developing concepts, layouts, and editorial content for seasonal campaigns and catalogues.

Miscellaneous Freelance Work
Took on a wide range of design and art direction projects for artists, brands, bars, and companies.

What I Learned
Gained strong print craftsmanship, visual consistency, and the ability to build clear design systems quickly, skills that continue to shape my digital and brand work today.

Worked as a designer creating print ads, OOH, marketing materials, and logos, collaborating closely with Art Directors and Creative Directors. Designed campaigns for clients including Freia, Diesel, BBC, and Tele2, developing visual solutions that strengthened brand presence and engagement. Managed multiple projects simultaneously and contributed to recruiting new talent for the team.

I learned how to deliver strong ideas under pressure, refine concepts with speed and clarity, and collaborate effectively across disciplines to create work that holds up both creatively and commercially.

Co-founded the magazine and led all creative direction, branding, and content development. I shaped the visual and editorial identity, created concepts, designed every page, and prepared all files for print. I art directed and collaborated with photographers, set designers, stylists, designers, illustrators, actors, and musicians across all content. I also organized three exhibitions, a launch event in the U.S., supported presence in Iceland, and managed the distribution of thousands of printed copies.

I learned how to build a brand and publication from the ground up — balancing creative ambition with production, logistics, and community-building while keeping a strong editorial vision intact.

Contributed to photo retouching and page design as an art intern. Participated in creative brainstorms for design projects and supported the art department with various day-to-day tasks across V Magazine, Visionaire, and V Man.

I learned the fundamentals of high-end editorial production — speed, precision, and how to translate fashion-driven ideas into polished layouts under tight deadlines.