I led the art direction across all three content pillars. For the portrait series of well-known podcasters, I created the visual direction and briefs, selected the photographer, contributed on the shoots in LA and NYC and oversaw the entire process.

For the illustration photography, I developed the concepts, aesthetic and constraints, sourced the illustrator, and art directed everything from first sketch to final asset. This was so fun because I love translating complex messages into simplified ideas.

I also collaborated with the photo director to define the look for the props shoot, including finding the right team, choosing props, colors and concepts, and making sure everything lined up with the larger creative system.

Once assets were created, I laid out the visual design and worked closely with a production company on building and refining the website.