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MORE THAN JUST PRETTY FACES

OUT
OF
STEP
MAGAZINE

about

This began as a grassroots creative experiment driven by an obsession with culture, the real kind, the lived kind, the stuff that tells you who people are beneath the surface. The magazine wasn’t about pretty faces, it was about art, subculture, music, design, illustration and all the sideways stories that rarely make it into the mainstream.

Founded by me and project manager/copywriter Benedikte Kluge in 2009, each issue was printed in several hundreds of copies, and launched with parties and art exhibitions… distributed across Norway, Sweden, Iceland, Germany — and eventually New York City.

my role

This was my full-on passion project. I built the visual universe from the ground up, including creating the entire design grid from scratch and designing every single page myself. I curated all content, planned stories, briefed photographers, arranged shoots and oversaw the creative flow from the first idea to the final print. I also designed a custom display font, Satanica, a twisted, characterful riff on Helvetica that became part of the magazine’s identity. Beyond the visuals, my partner and I handled distribution and curated the art shows for each launch party. It was intense, cultural anthropology meets creative madness, and I loved every second.

my learnings

I learned what it means to take responsibility for a project end-to-end, concept, content, design, people, deadlines, money, all of it. I learned how to communicate across disciplines: photographers, writers, editors, designers, partners.

Most importantly, I learned how culture works. How to read it, shape it, reflect it, a skill that still defines my creative approach today. And I learned that sometimes you just stick to the idea, push until it becomes real, and yes, even sell ads if that’s the final piece needed to get the thing over the line.