Anna Faris is famous for her movies, but the last couple of years, people know her just as much for her fun take on relationship advice in her podcast "Anna Faris is Unqualified". In fact, the podcast is so popular that she wrote a book based on it.
For the launch of the book called "Unqualified by Anna Faris" and her Podcast with the same title, I did ideas and art direction for a social campaign that Apple did to promote Anna Faris books and podcast. It contained of short humoristic videos, photos with captions for posts, gifs and more. I had a great time coming up with scripts for video content as well as the ideas for the GIFs, I really enjoy translating concepts into small things that makes ideas easy to understand.
We hired on a great team to work on this with us and I made briefs and moodboards for the different elements and followed up with the different moving parts to make sure the end products aligned well with the intentions and ideas behind it.
