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my role
Leading the visual and creative direction, setting the tone for everything from concept to final output. Setting up shoots, booking the team, handling contracts, POs, and all practical arrangements. Directing on set and ensuring everyone feels comfortable and supported. Managing retouching, communication flow, and delivery of final assets. Designing artworks and directing content and marketing materials.© Sony Music Entertainment Norway ASI’ve art directed and booked countless photo and video shoots, and designed a total of 14 artworks for Maria Mena over the past few years. Being able to genuinely connect with Maria and have an interest in her feelings and her thoughs and ideas has been a huge asset in this partnership — it’s what has allowed us to push the visual language to a new level.
credits
Photography: Ida Bjørvik and Morgan Norman
HMUA: Thomas Erdis and Linn Linnea
Illustration: Helene Brox