Maria
Mena
* creative direction + art direction *Maria and I have worked closely on all visuals, content, photoshoots, and videos over the past six years. During this time, I have art directed and booked countless photo and video shoots, and designed a total of 14 artworks for Maria Mena.
Building a genuine connection with Maria and taking a real interest in her feelings, perspective, thoughts and vision has been a key asset in our collaboration. It is this foundation of trust, understanding, and mutual respect, along with a shared commitment to creating a safe and open space, that has allowed us to push the visual language to a new level together.
Through this partnership, I have not only grown in my role, but Maria has also challenged and inspired me to become a better person.about
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credits
Creative Director: Christin Malen Andreassen
Photography: Ida Bjørvik and Morgan Norman
HMUA: Thomas Erdis and Linn Linnea
Illustration: Helene Brox
Inhouse creatives at Sony: Abdi jr, Erik Carswell and many moremy role
Leading the visual and creative direction, setting the tone for everything from concept to final output. Setting up shoots, booking the team, handling contracts, POs, and all practical arrangements. Directing on set and ensuring everyone feels comfortable and supported. Managing retouching, communication flow, and delivery of final assets. Designing artworks and directing content and marketing materials.© Sony Music Entertainment Norway AS and Maria Mena