* design *

APPLE MUSIC

GLOBAL GIFTCARDS

About

I made the new global giftcards for Apple Music in 2016. It was a long process for such a big brand and after going through 150 designs, we landed on the classic gradient found in the Apple Music icon on iOS and OS. 
Whenever a product like this launches world wide, there is going to be a lot of supporting material. This giftcard lived physically in Apple Stores and other retail channels all over the world in addition to a digital version of it. 
We did billboards and OOH, both digital and printed stills as well as animated versions ++. The video was live in 10 countries, including UK, Canada, USA, Japan, Mexico and France.

animated marketing assets

The product

Apple Store gift card design

Retail gift card design - localized in 40 different languages

retail

Apple Store, Santa Monica

out of home

Best Buy, Mexico

The Tonight Show Starring Jimmy Fallon, 3,5-3,8 million viewers per episode

credits

Designer: Christin Malen Andreassen
Creative Director: Scott Witt
Production partner: Logan

Best Buy, Los Angeles

Tsutaja, Japan

my role

I designed and sold in the design of the giftcard. I saw it trough all the way to proofing the test prints. I also art directed an animated piece to promote the launch that went online as well as in all Targets in the TV departments. Working with a production partner like Logan really made this project a favorite.

This was an amazing opportunity to make something that looks like a small task, but that came with lots of process, rounds, approvals and had a lot of focus. It was seen by a lot of people all over the world, which I find super fun.