About

Peder Elias is such a special artist to me, I have followed him since he was starting out and seen him grow both his music and his fan base. As he grew, the need to make him look more upscale also grew. For these 4 singles + EP, we wanted to focus on what makes Peder Elias' brand stand out in the Asian market, where he is crushing it. 

We landed on an approach where we bring nordic nature and seasons into the visuals for each release. Each release had a season, color scheme and landscape attached to it. This was such a fun project to do because the concept made us divide the production into 3 different shoots to get everything we needed. We had a dream-team crew, so making this was such a joyful experience.