well, if you made it this far… i might as well just throw inn all this stuff
creative direction * for Katastrofe while at Sony MusicAbout
One of the most fun project I got to do in 2025. For this release, we first figured out we'd put him on fire, and at that shoot, we agreed we should go to a vulcano to make some video content. So we did, and this is the video. Oktawian Gornik made this surreal video for Katastrofe and we got to spend a bit of time in Iceland, which was a dream come true. art direction * for Beats1 Radio while at AppleAbout
'Questions' is a series on Beats 1 and Apple Music where we did snappy interviews with a series of artists. The first one up was Fall Out Boy and the second one was the wonderful Tinashe.
My Role
I set the branding and look and feel of this content series. I also directed the animation and some of the edits to make sure they followed our vision for what this was going to be.art direction, design or somehow involved in…About
In my 7 years at Sony, I made, art directed, designed, planned, ordered or was somehow involved in a loooot of artworks for releases. Here are just a few of them...
art direction * for Studio MagazineAbout
Scandinavia's first small space living magazine. Came out 10 times a year in Norway. Interior magazine with focus on small space living and creative use of space in modern and creative apartments.My Role
I had the opportunity of working and starting this magazine up with a team of editors, marketing people and project leaders. I really enjoyed having the whole responsibility for a project, and learned a great deal. I created the visual identity for the brand as well as set standards and rules and grids for the magazine. I then laid out all pages and art directed content.
art direction * for IBM while at Ogilvy & Mather NYCart direction * for IBM while at Ogilvy & Mather NYCBrief
Every year, IBM does a poster series on a specific subject. This years subject was "Man with machine" and how we in the future will work with machines and not for them, as some people fear. There was 20 slots to be filled for this series and the quote I was given was "Everything that we formerly electrified we will now cognitize.” by Kevin Kelly, Senior Maverick at Wired (my very favorite magazine).Idea
I wanted to give this quote a human approach, something that looks very physical, something you can touch, but still keep the futuristic sterile look which is why I kept it all white on white on white. The word "electrified" is just that, in neon light tubes, perfectly crafted in Maya 3d and the word conitize is hand written in a bold thick painted stroke.Credits
Art director - me
3D - The amazing Emil Karlsson did the 3D and helped me with the concept and design. www.emilkarlsson.se
Creative Direction - Mike Hahn, Ryan Blank and Sid Tomkins at Ogilvy & Mather NYC
design + art direction * Apple Music * while at ©Apple
About
Apple Music did a Fashion campaign where we teamed up with some of the best and most interesting designers in the world who also happen to be big music fans. We highlighted the importance of music in the creation of fashion, seen from the perspective of the some of the biggest designers in fashion. We wanted to know what music inspired their work... The designers we worked with was Marc Jacobs, Alexander Wang, Paul Smith and the creative director of Chloe.
My Role
As lead designer, I worked on the project with my CD and the talented team from the very beginning, defining what relationship Apple Music has with fashion, how to communicate it, what it looks like, what it feels like and so on. I worked on ideas for each of the shoots for the designers, what images went where, retouching notes, assets for playlists and fashion rooms on Apple Music, a 6 page ad in Vogue September Issue 16 and the back cover of Dazed September Issue 16. We did social posts and even guidelines for the designers themselves on how to best represent us and use our materials.Credits
Creative Director: Scott Witt
Designer: Cydney Sinclair
Photo Editor: Candice Lawler
art direction * for Beats 1 Radio on Apple Music * while at ©AppleAbout
Apple Music and Beats 1 Radio does a 24 hour event every New Years Eve. 24 known DJs and artists each play a one hour long set to ring the new year in. 2017/2018 was no different. We created the identity for the show as well as a teaser for it and portraits of each of the 24 DJs/artists. This thing was posted all over social both on Apple Musics channels and on artist channels.
My Role
I art directed this project from A to Å (Z) and worked with a bunch of really talented people over at Media Monks to execute this. Without them, this would have been nothing.
Credits
Creative Director: Dave Ladd
Production: Media Monks
art direction * for Plaza WatchAbout
International watch magazine, distributed in 40 countries. Swedish version distributed with Plaza Magazine 2 times a year.My Role
Ideating editorial photo stories and communicating with photographers. Ordering illustrations and images, getting the magazine ready, creating all layout and design. Last but not least, sending to print.Learnings
Concepting editorial photo stories and make stories become real. To follow a project from beginning to the very end. Time management. Communicating with retouchers, photographers, illustrators etc.
