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marcus

&

martinus

Marcus & Martinus have been knows for their music since they were children. When I came to Sony, they were in their teens, starting to become adults, and so was the music. The fun challenge in this project for me, was to translate their visual universe into something that could resonate with their fans (who are also getting older) and challenge the perception of who and what they are. We wanted to skew older than earlier and make it fun, but also make them look really good, fashionable and up the quality of their image. We released a single and then an EP with 5 tracks.

artworks

photos

music video

© Sony Music Entertainment Norway AS
* creative direction + art direction *

Credits

We wanted to "roughen up" the expression a bit with a cut'n paste approach to symbolize punk and the rebellion many go through in their teens. The photos were pretty sleek so we wanted to make sure it did not look "too nice". We worked with the talented designer Erik Jonsson on this, he really got our intentions with the project and made so many good options along the way.
Pocket Dial music video was produced in Copenhagen in 2019. 
It currently has 9.2 million views on Youtube
Creative director: Christin Malen Andreassen
Photographer: Stian Andersen
Music video: Blonde Inc.

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